Founded in 2021 by Renata Kuti, Qrucifix describes itself as "an ethical, UK based women's lingerie brand creating plant dyed classic and bondage lingerie from eco-friendly and environmentally sustainable materials
On their website Qrucifix state their ethical standpoint, which includes this statement:
We love animals, ALIVE. As part of all our collections, we chose to use only cruelty-free, ethically sourced materials; excluding both fur, leather, wool even silks. We shall keep it that way, forever. Sharp.
Qrucifix's collections range from simpler soft sheer separates, bridal lingerie through to bondage inspired risque and ouvert strappy designs. A key feature of the brand is their use of plant dyed fabrics (dyed by hand) with colourways including natural, black, red, grey and experimental colours derived from plants such as tumeric. Some of their pieces are also configurable with straps and panels that can be added or removed to change the look.