La Seine & Moi

La Seine & Moi is a French vegan fashion brand, founded in 2015 by Parisian designer Lydia Bahia, that has rapidly become a leader in luxury vegan faux fur. The brand's core mission is to offer elegant, comfortable, and warm alternatives to real fur, prioritizing environmental respect and animal welfare.

Pioneering Luxury Vegan Fur: La Seine & Moi is particularly known as one of the first French luxury houses exclusively dedicated to high-quality faux fur. They've reinvented the romanticism and elegance of Parisian fashion through their cruelty-free collections.

100% Vegan Certification: The brand is PETA-approved vegan, guaranteeing that no animal products are used in any part of their creations. They even won a PETA Award for "Best Faux Fur Brand."

Made in Paris/France with Craftsmanship: A significant distinguishing factor is that all La Seine & Moi faux fur collections are designed and largely manufactured in their own workshop in Paris. Many pieces are handmade, with the production of a single coat requiring several hours of work and multiple people, highlighting a commitment to French savoir-faire and quality control. Their ready-to-wear line is also manufactured close to Paris.

Sustainable and Ethical Practices:

Material Selection: They carefully select their materials, with their vegan furs being designed for softness, lightness, and thermal quality. These materials are often OEKO-TEX certified and contain no more than 15% polyester, aiming for a lower environmental impact than real fur. They are also exploring upcycling dormant fabrics for capsule collections.

Limited Production: To combat overconsumption and waste, collections are produced in limited quantities, and the brand does not hold sales, reinforcing a "consume less, consume better" philosophy.

Reduced Carbon Footprint: Their focus on local production (in Paris/France) helps reduce carbon emissions from transportation. They also use responsible packaging (biodegradable corn envelopes, organic cotton tote bags, recyclable cartons) and utilize electric cars and bicycles for local deliveries.

Aesthetic and Product Range: While specializing in luxurious faux fur coats, jackets, and accessories (like scarves, headbands, and collars), La Seine & Moi has expanded its offerings since 2020 to include ready-to-wear collections for women and even a home line. Their style is chic, colourful, and often described as providing "couture silhouettes."

Feminine and Posh Identity: The brand's founder, Lydia Bahia, sought to reflect a feminine, posh, and fashionable sensibility inspired by her travels and desire for warmth with softness and style.

In summary, La Seine & Moi embodies a modern Parisian luxury brand that successfully merges high fashion with strong ethical and sustainable values, particularly through its high-quality, meticulously crafted vegan faux fur creations.