WEVE2050

WEVE2050 is a London-based circular-economy designer brand that sits at the intersection of high fashion, sustainable activism, and lifestyle wellness. Founded in 2020 by designer Yifei Wu, the brand has quickly become a key name in the "Total Ethics Fashion" movement. 

The name is a contraction of "We Have," serving as a dual reminder of the finite resources we take from the Earth and the immense power individuals hold to effect change. The brand operates on a model of three concentric circles of sustainability:  The Inner Circle: Focusing on the individual's mindset and inner self-care.  The Middle Circle: Promoting a sustainable, slow lifestyle.  The Outer Circle: Contributing to global sustainable development goals.

WEVE2050 is recognized for its zero-waste tailoring and its ability to turn unconventional or recycled materials into luxury items. 

Lead DesignerYifei Wu
Key MaterialsBamboo fiber, recycled ocean plastic, plant-based dyes
The Vibe"The Future is Circular"
Must-Have PieceThe multi-way fermented indigo trench